Browsing Facultatea Economie by Title

Now showing items 1-20 of 199

Abordarea evolutiv-conceptuală şi studiile asupra competitivităţii

LITVIN, Aurelia (2013)

Atât necesitatea de conţinut a termenului de „competitivitate”, drept categorie economică, precum şi diversitatea de enunţare a acestui element oferă noi dimensiuni, abordări şi implicarea în diferite niveluri economice. ...
Abordări contemporane privind comportamentul consumatorilor și modele de investigare a influenței reclamei asupra comportamentului consumatorului

BURBULEA, Rodica; DOMBROVSCHI, Ina (2021)

Reclama, ca o componentă a lumii actuale, însoțește contemporanii noștri în mod constant și peste tot și este considerată una dintre componentele de bază a unui sistem de comunicare în masă. Reclama pătrunde în toate ...
Activitatea de cercetare-inovare-dezvoltare - elemente definitorii pentru dezvoltarea marketingului competitiv

BURBULEA, Rodica; MELNIC, Viorel (2015)

Customer oriented marketing is a higher stage of marketing development, representing a more effective form of meeting the needs of consumers, in this way, the enterprise providing a stronger personalization of the offer, ...
Analiza cadrului regulatoriu al reglementării exportului de produse agroalimentare

LITVIN, Aurelia (2010)

Recent actions taken by the Republic of Moldova in order to create a favorable business environment is just the beginning of a range of positive changes at national level. These continuous actions aimed at increasing the ...
Analiza direcţiilor de diminuare a riscului financiar la intreprinderile de procesare a strugurilor

NICOLAESCU, Ana (2013)

Financial risk stems from the existence of the debt. Businesses that take loans must constantly bear financial costs. The winemaking enterprises from district Straşeni are experiencing difficulties in the payment of debts ...
Analiza economico-financiară a micilor afaceri în Republica Moldova

MOROI, Elena; COREȚCHI, Boris (2018)

In this scientific article is analyzed the economic and financial evolution of the Small-sized Business in the Republic of Moldova. The analytical base is represented by the Small-sized enterprises. They are more accessible ...
Analiza indicatorilor ai performanţei bancare în BC „Comerţbank” SA

BEDA, Oxana; DRĂGUȚA, Sergiu (2018)

The complex business activity of the commercial bank requires a complete financial analysis of the efficiency and performance achieved. This analysis can be done in a number of ways, based on a system of bank indicators. ...
Analiza metodelor şi tehnicilor de cercetare a pieţei turistice

BURBULEA, Rodica (2012)

Whatever the scope of the undertakîng în the efforts they make to improve the quality of decişions, benefitîng from the contribution of marketîng research. Marketîng research is an important aid to marketing.
Analiza pieței produselor din cătină albă în Republica Moldova

MÎRZA, Sergiu; ONOFREI, Oleg (2021)

The concept of marketing must be systematically correlated with the organization and functioning of the entire agri-food market system. This system, in turn, is composed of three subsystems: inputs represented by domestic ...
Analiza pieţei cerealelor prin abordarea mixului de marketing

MÎRZA, Sergiu (2017)

Dezvoltarea specifică a activităţii de marketing în cadrul entităţilor economice agricole impune schimbareaanalizei tradiţionale a pieţii prin studierea cererii şi ofertei în analiza pieţei prin abordarea mixului de ...
Analiza politicii de produs pe piaţa cerealelor din Republica Moldova

MÎRZA, Sergiu; MOVILEANU, Veronica (2015)

The product is an important element of the marketing mix model. In this connection, the authors intend to study and assess the cereals production, market problems, and market trends and developments. This will allow us to ...
Analiza potenţialului de export a producţiei de lapte, produse lactate şi ouă

ȘCERBACOV, Elena (2019)

As a branch of activity producing material goods, the agriculture performs within the framework of the national economy a series of functions, some of them are common to any other working activity, the other are characteristic ...
Analiza stabilității financiare și sistemul de indicatori elaborat de FMI

BEDA, Oxana; DRĂGUȚA, Sergiu (2020)

The analysis and evaluation of financial stability must cover all sources of risks and vulnerabilities, which involves systematic monitoring of all parts of the financial system (institutions, markets and infrastructure) ...
Analiza strategiilor promoționale aplicate în entitate

BURBULEA, Rodica (2019)

Sarcina marketingului este de a satisface nevoile consumatorului ci de a aduce totodată profit. Comunicarea avantajelor unui produs sau a ideilor deosebite despre el este un aspect foarte important al marketingului, aspect ...
Analiza utilizării factorilor de producţie prin prisma criteriului de eficienţă

NICOLAESCU, Ana (2010)

This article reflects the level of efficiency of production factors use in agricultural entities in the Central zone of Moldova. The research shows that the farming is difficult, and production is inefficient. However, ...
Analiza, evaluarea şi prognozarea activităţii turistice a Republicii Moldova

GRIBINCEA, Alexandru; BURBULEA, Rodica; ȘVEȚ, Ecaterina (2010)

Republica Moldova, ca destinaţie turistică, dispune de un bogat potenţial pentru vizitatorii săi. Turismul are toate şansele de a ameliora balanţa de plăţi a statului prin majorarea exportului de servicii turistice. Produsul ...
Analysis and evolution of the advertising market in the Republic of Moldova

BURBULEA, Rodica; MOVILEANU, Veronica; MELNIC, Viorel (2019)

The trends of the advertising market in the world are characterized by a concentration of capital, by increasing the specialization processes of the advertising agencies, and at the same time, by diversifying their range ...
Analysis of measures for attracting foreign investments in the Republic of Moldova

LITVIN, Uurelia; DELIU, Natalia (2011)

The paper aimed to present the analysis of measures for attracting the foreign investment. The investments have an important role in the economy of a country, as they represent the material support of its social-economic ...
The analysis of the commercial banking activity in the Republic of Moldova

BEDA, OXANA; MARDARI, Liliana (2016)

Financial analysis of banking activities, using a similar methodology, has different goals depending on the subject of the evaluator. Especially important is the financial analysis of banking activities in taking strategic ...
Analysis of the legal regulations of the customs regimes in the Republic of Moldova

BURBULEA, Rodica; MELNIC, Viorel (2020)

The paper presents the analysis and investigation of the legal regulations of the customs regimes in the Republic of Moldova. The customs regime is one of the main and most important branches of customs law in the Republic ...

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