The legacy of Ferrari

Abstract

This article explores the cultural impact that the brand Ferrari has made worldwide, alongside the place it holds in the automobile industry. The intended readers are automotive enthusiasts, as well as people who would love to learn something new about a century old heritage of devotion, discipline and passion. It will first dive into a brief history of the brand Ferrari, pinpointing the start of the company. It will continue with an analysis of Ferrari’s most famous model, the F40, which had an immense influence on automotive engineering worldwide. Last but not least it will showcase a few examples of where different Ferrari models can be found in pop culture and media. This study emphasizes the impact of the Ferrari brand through history and space.