Abstract:
The digital age's connectivity has fueled an "attention economy" where platforms design notification systems to exploit cognitive biases like FOMO, variable reinforcement, and the availability heuristic. Far from neutral, these systems use non-unique sounds, red dots, and unpredictable alerts to hijack attention, fostering chronic hyper-vigilance, stress, and reduced agency. "Phantom vibration syndrome" illustrates the physiological toll of this constant anticipation. Additionally, the flood of notifications blurs work-life boundaries, leading to information overload, cognitive fatigue, and burnout. To counter these effects, this article advocates for greater transparency in notification design, regulatory measures, enhanced digital literacy, and human-centered approaches that prioritize well-being over engagement metrics.