https://repository.utm.md/handle/5014/8302 2026-08-04T05:02:52Z https://repository.utm.md/handle/5014/36941 Managerial Particulars of Marketing Research For Companies Producing White Sea Buckthorn MÎRZA, Sergiu; BALAN, Igor; LUPU, Constantin One of the most important characteristics of any agricultural enterprise concerns the enormous number of decisions it faces on a daily basis. In this way, decisions are made related to the activity of the research and development department, of the marketing, production, financial, human resources, etc. Strategic decisions are taken - of long-term scope and impact, or tactical decisions - narrower in terms of time horizon and complexity. In this complex gear of decisions, those regarding marketing particularly attract attention; through its own philosophy, marketing aiming not only at the simple attraction of customers, but - and only here begins the difficulty of its conception and practice, ensuring their satisfaction after consumption. The solution of the difficult problems that the agricultural enterprise faces in the implementation of the marketing spirit in a scientific, modern way is carried out on the basis of a complex set of information, which allows it to correctly orient itself on the market and make the decisions that are optimal for it. Having valuable information, managers make marketing decisions burdened by the lowest dose of risk possible under the given conditions. Marketing research therefore provides precisely the information necessary for the organization to practice the modern marketing concept in its businesses. 2024-01-01T00:00:00Z https://repository.utm.md/handle/5014/36930 Management of Budgets for Agricultural Crops in the 2023-2024 Agricultural Season BALAN, Igor; ZBANCĂ, Andrei; URÎTU, Vasile The purpose of the article is the in-depth analysis and information of domestic agricultural producers regarding the specifics and peculiarities of the 2023-2024 agricultural season and practical recommendations regarding the reduction of negative effects in the context of the economiccrisis and recession. In this context, the authors analyzed the situation of the income and expenditure budgets for the year 2021 and their estimate for the 2023-2024 agricultural season (2020 and 2022 were excluded from the analysis, because they were years with pronounced droughts, and the price of agricultural production of was quite tall). The final conclusion of the group of authors boils down to: lavender culture is highly profitable, the production processes are fully mechanized and it is a payment with increased resistance to drought (in dry years the quality of the essential oil is higher), which is extremely important in conditions of climate resilience and it is recommended to be practiced for small farmers to diversify incomes in rural areas. 2023-01-01T00:00:00Z https://repository.utm.md/handle/5014/36927 Investment management in the cultivation of lavender for the production of the essential oil ZBANCĂ, Andrei; BALAN, Igor; URÎTU, Vasile The group of authors purposesin this article to analyze the benchmarking of budget in the lavender culture. Group of authors developed the economic-financial budgets for the cultivation of lavender, which can be considered an important source of information for benchmarking. The authors used data from the primary records in agricultural holdings, which practice lavender cultivation. The analysis methods used in the article are benchmarking and budgeting of production for comparing the data and economic efficiency. Based on the research and analysis carried out, strategic conclusions were formulated for the sustainable development of the lavender branch, necessary for the implementation by the actors of the value chains in the sector. The final conclusion of the group of authors boils down to: lavender culture is highly profitable, the production processes are fully mechanized and it is a payment with increased resistance to drought (in dry years the quality of the essential oil is higher), which is extremely important in conditions of climate resilience and it is recommended to be practiced for small farmers to diversify incomes in rural areas. 2023-01-01T00:00:00Z https://repository.utm.md/handle/5014/36926 Analysis of value added in the sunflower value chain in the Republic of Moldova LITVIN, Aurelia; CONDREA, Elena Sunflower is one of the most valuable oilseed crops in the Republic of Moldova, contributing significantly to the agricultural trade balance and farmers’ incomes. However, the structure of the value chain of this crop reflects a deep economic imbalance, in which a large part of the economic value is captured in the final segments of the chain - processing, packaging and export - while farmers are left with low profit margins. The analysis of the value added on each segment of the value chain - from primary agricultural production, collection, processing, to the export of the finished product – provides a clear picture of how economic benefits are distributed and highlights bottlenecks and potential areas for strategic intervention. In the context of a fragile rural economy and volatile markets, it is essential to identify opportunities through which Moldovan farmers can access higher value segments, whether through vertical cooperation, investments in microprocessing or integration into cooperatives. Methodologically, the assessment of added value involves calculating the difference between the sales value and the input costs for each stage, complemented by qualitative data on bargaining power, market access and managerial efficiency. Thus, the article aims to contribute to the development of economic and managerial solutions based on real data, with the aim of stimulating economic equity and competitiveness of the sunflower value chain in the Republic of Moldova, in an agricultural context in transition and with major structural challenges. 2025-01-01T00:00:00Z