https://repository.utm.md/handle/5014/31429 2026-04-20T08:03:08Z https://repository.utm.md/handle/5014/35908 Comunicarea asertivă ca o componentă indispensabilă a competențelor sociale RUSNAC-FRĂSINEANU, Magdalena; COZARI, Ana The article addresses the issue of assertive communication from the perspective of its value in the context of the development of social skills, being considered essential both in the formation of the individual's personality, in particular, and in the establishment of interpersonal relationships, in general. Assertive communication means expressing one's own point of view in an open and honest discussion, a way of solving interpersonal problems, allows messages to be received without blockages, involves defending personal rights, feelings and convictions in a direct, honest and appropriate way, which is why assertiveness should not be neglected in social and educational environments. The paper presents various assertive communication techniques, which directly and directly contribute to the development of people's assertive skills and competence. 2021-01-01T00:00:00Z https://repository.utm.md/handle/5014/35885 Importanţa brandingului profesional pentru cariera cadrului didactic universitar DERMENJI-GURGUROV, Svetlana; PUȚUNTEAN, Nina Brandingul personal este un concept nou în literatura de specialitate care coincide cu prestaţia noastră la serviciu şi modul în care ne percep cei din jur. Literatura de specialitate ne demonstrează că brandul personal este suma de calităţi şi caracteristici pentru care o personalitate este cunoscută în domeniul în care activează, este reputaţia şi modul în care este perceput. El porneşte de la imaginea de sine şi continuă cu modul în care este văzută de ceilalţi, ce imagine vrea să îşi creeze, pe ce va pune accent în formarea sa continuă. O strategie de autopromovare presupune şi autoanaliza.; Personal branding is a new concept in the literature that coincides with our service at work and the way we perceive others. Specialty literature shows us that the personal brand is the sum of qualities and characteristics for which a person is known in the field in which it operates, is the reputation and the way it is perceived. He starts from the self-image and continues with the way he is seen by others, what image he wants to create, what he will focus on in his continuing training. 2019-01-01T00:00:00Z https://repository.utm.md/handle/5014/35864 Analiza mediului concurenţial al sectorului agrar al Republicii Moldova CONDREA, Elena The diversification level of exports by product groups was low in the period 2003-2005. This trend is negatively estimated as it denotes a high volatility towards the external shocks, but that may also be appreciated positively as a high level of specialization of enterprises in the production of wines, clothing articles and accessories, as well as wines allows them to apply modern technologies in order to enhance the quality of products. Unit value index of live animals and animal products in 2011 compared to 2008 increased by 6 p. p. in absolute size. The index of vegetable products in 2011 compared to 2008 decreased by 11 p. p. in absolute value, while that of animal or vegetable fats and oils declined by 45 p. p. during this period. 2013-01-01T00:00:00Z https://repository.utm.md/handle/5014/35863 Evaluarea lichidităţii S.A. „Fabrica de conserve din Coşniţa” CONDREA, Elena Analyzing the data table above, we mentioned that the „S.A. „Fabrica de conserve din Coşniţa”absolute liquidity in 2007-2009 the absolute size of the liquidity factor does not reach the theoretical allowable in the year 2009 to 2008 it was reduced to 0.009 units. Also during this period and interim liquidity has reached virtually the coefficient in 2009 compared with 2007 and 2008 decreased by 0.104 and 0, 063 units. 78 Overall liquidity in 2009 compared with 2007 and 2008 was reduced to 0.191 and 0.252 units respectively, among which is lower than the theoretical size-admissible. 2010-01-01T00:00:00Z